Professional Services · UK
Motion-Rich Site, Zero Performance Cost
Built an animation-driven Next.js and Payload CMS site with Framer Motion interactions, deployed on Vercel for fast global delivery.
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Client Background
iMacc is a UK-based professional services company looking to stand out with a website that felt as modern and considered as the brand itself, rather than a template-driven presence.
The Challenge
The client wanted a visually distinctive, animation-rich experience, but many motion-heavy sites sacrifice load speed and responsiveness to get there, which wasn't an acceptable trade-off.
Our Approach
We built the front end in Next.js with Payload CMS as a headless backend, then layered in Framer Motion for smooth page transitions, scroll-based reveals, and micro-interactions engineered specifically to not cost performance. The site was deployed on Vercel for global CDN delivery and continuous deployment.
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